Five Steps to Building Your Web Site
posted in WebMaster Tips |1. Establish the purpose of your web site.
Before your Web site can be effectively designed, you will need to have a clear understanding of what you wish to accomplish.
2. Design your Web site to project your message.
Many elements work together to create a successful design. Three main concerns will be:
A. Visual design
B. Content
C. Interactive opportunities (programming)
While you work on these elements to design your site, keep your site’s purpose and message in mind.
3. Acquire a host
Responsive customer support is important,especially after the sale when a quickanswer can make a lot of difference.Budget hosting companies save operationalmoney somewhere.
4. Promote Your Site
Spread the word! Your Web site can be promoted through traditional channels as well as Internet channels.
Traditional channels include news releases, advertising and mention on company letterhead and business cards. Your web site might benefit from traditional promotion just as much as your other products and services. Internet channels include Web site submission to search engines and directories, running your own email list, advertising on the Internet, and participating in e-mail, newsgroup and chat discussions. Just because your Web site has been submitted to search engines and Internet directories does not automatically mean it will be accepted. Manually submit your Web site, especially to the top search engines and directories, or hire someone to do it for you. Many search engines and directories now charge for submissions or for priority submissions.
5. Maintain and Grow Your Site
If your Web site never changes, who is going to visit twice? Update information. Check for broken links. Add new content. Keep your site fresh and growing. It would be a shame to ac-complish the other steps and have a popular site, and then have all that slowly waste away for lack of attention.
Source: Bontrager Connection LLC, reprinted
